The Banana Stand Manifesto

Stop bleeding cash. The Banana Stand sells systems for small business owners who need to survive this month, not build an empire next year. Solvency beats growth.

‘Money is better than poverty, if only for financial reasons.’
Woody Allen

You’re not going to build an empire, not today anyway. You’re figuring out how to survive next week.

The enemy

You’ve been sold a fantasy. Six figures in six months. Passive income while you relax in a hammock knocking down Mojitos. Scale to seven figures. Meanwhile, you’re checking your bank balance at 11am Thursday to see if you make payroll Monday.

Nobody talks about the months when you sold nothing. Nobody mentions the clients who ghost you. Nobody gives  you a spreadsheet that tells you which supplier’s going to get paid late.

The gurus lie. Their courses are dreamware. Their Instagram posts are performance art.

Here’s the truth the gurus won’t tell you:

Businesses don’t fail because of bad ideas. They fail because the person running them ran out of money before they figured out how to not run out of money.

That’s it. That’s the whole game.

The north star

You don’t need a better pitch. You don’t need more followers. You don’t need to find your passion, or align with your purpose, or manifest wondrous abundance.

You need to stop spending money you don’t have. You need to know how many months you have until the cash is gone. You need to charge enough that you’re not working 80 hours a week to earn minimum wage.

The Banana Stand exists because someone needs to say this out loud.

Solvency beats growth

Always. Every time. You can grow a broke business into a bigger broke business. Growth without profit is just expensive failure in slow motion.

Cash flow beats revenue

Invoicing $10,000 means nothing if $12,000 hits accounts payable the same week. Revenue is a vanity metric. Cash in the bank is the only number that matters. Because when you have cash, you can screw up just about everything else in your business and still survive.

Survival beats optimisation

You don’t need the perfect tech stack or the ideal morning routine or the most efficient productivity system. You need to not go broke. Everything else is a distraction dressed up as strategy.

This isn’t inspirational. This isn’t aspirational. This is the stuff nobody wants to hear because it’s not sexy and it doesn’t promise transformation.

But you know what’s really unsexy? Closing your business because you ran out of money while you were busy optimising your funnel.

This is The Banana Stand

The Banana Stand is for the business owner who’s short on payroll and wants answers tonight. For the freelancer whose biggest client just ghosted them. For the solopreneur whose hourly rate is below minimum wage and they don’t know how to fix it.

We don’t sell transformation. We sell systems that stop you bleeding cash.

We don’t promise passive income. We show you how to get paid fairly for the work you do. There’s always work to do.

We don’t care about your why. We care about your cash position – how many months until you’re out of business if nothing changes.

If you want motivation, buy a course. If you want to feel inspired, find a guru. If you want affirmations and vision boards, there’s an army of new-ageists who’d love to meet you.

But if you want to be in business six months from now, you’re in the right place.

There’s always money in The Banana Stand.

As long as you stop setting it on fire.