When I started writing short notes (X, LinkedIn, Substack), I would spend hours getting them to my version of ‘perfect.’
I would:
- Write, edit, write, edit – until it was as perfect as I could make it.
- Look for just the right words and phrasings that make my post sound intelligent.
- Scroll through Unsplash or (even worse) fire up Canva to grab that perfect image or carousel.
It became a chore. My posting schedule slowed to a trickle. Because none of it made much of a difference.
Nobody cares about clever words, perfect comma placement ,or em-dashes.
They care about:
- My backstory
- My unique perspective
- What’s in it for them.
Are the things you’re stressing over going to make a difference?
My best-performing posts took me a few minutes to write. No edits, just boom!, away it went.
The lesson? Just publish.
Let the algo decide if you’re worthy.
Learn from that, and repeat.
