The Banana Stand:
Small Business Resources for
People Actually Running One

Most small business systems assume
you already know what you’re doing.

This one doesn’t.

The Banana Stand is a free resource for solopreneurs and small business owners building something real: a side income, a client base that doesn’t give them an ulcer, a business that works, pays, and doesn’t eat their weekends alive. Not an empire. Not a passive income fantasy.

Here’s what two decades of business consulting taught me: most small businesses don’t fail because the owner lacked ambition or talent. They fail because nobody told them about the things that were quietly killing them before they even got started. Cash flow assumptions that looked fine on paper. Clients who seemed solid until they weren’t. Systems that worked until the business got slightly busier and then collapsed under their own weight.

You’ll find the thinking behind all of it here, free, in plain language.

Start with the six articles below. The first two will reframe how you think about what you’re actually building. The third explains how this whole ecosystem fits together. The last three are the practical gateway to every system, template and tool on this site.

white text on black background, everyone has a banana stand
The word 'Foundation' in white text on a black background, representing the four business foundations every new business owner must establish before launch.
white text on black background, what we think
white text on black background, built to be found
Handwritten word, "mark"
single line divider with the banana stand logo